Insights

Work you can use without hiring anyone.

Most of what gets published about small-business technology exists to produce a phone call. These are written to be useful on their own — methods you can run yourself, with the arithmetic shown and the assumptions named.

Readiness8 min read

Most small businesses are not ready for AI

Not because the technology is too advanced, and not because the owner is behind. Because AI needs inputs that most small businesses have not built yet — and there is a specific test for whether yours has.

Measurement7 min read

What a missed call actually costs

Every article about this quotes the same unsourced statistic. You do not need it. Four numbers you already own will get you closer, and pulling them takes about twenty minutes.